The core idea behind our collaboration with TRY and VW Norway was as ambitious as it was absurd: to engineer a drivable office chair capable of high speeds, complete with a reversing alarm, a seat heater, and a fully functioning entertainment system.

Not everyone is lucky enough to work from the comfort of a Volkswagen van, so the goal was to bring the ultimate driving experience directly to the cubicle dwellers. While it would have been easier to solve the chair through CG, achieving the right impact required a physical build. We partnered with Haki Maki to manufacture the actual vehicle.

To launch a product nobody knew they needed, we treated the campaign with the exact same cinematic weight as any major car launch. Accompanied by commercials directed by Bård Røssevold and a behind-the-scenes documentary by Oioioi, Das Chair became a global phenomenon. It was awarded at Cannes Lions and the Cresta Awards, and featured across major networks like CNN, Yahoo, FOX, Forbes, Daily Mail, Independent, and The Verge.