Casino ads aren't usually known for subtle design. Working with DDB, director Lucas Zanotto pitched a physical, live-action set where a single coin travels through a pinball-inspired course. "Meticulously choreographed" meant a ridiculous number of takes, with the whole crew holding their breath until the coin finally bounced where it was supposed to. Built with green felt, polished wood, and glowing pegs, it gave Unibet a tactile, crafted look that didn't need to shout to get attention.