Together with Smeh, we helped develop a new brand mascot for Sætre’s hiking crackers: a pragmatic rooster who believes any situation improves with a biscuit. Through workshops, we developed the character, with Director Martin Engh collaborating with Brikk on the 2D animation. Bård Røssevold co-directed the live-action to bring our animated rooster seamlessly into a very rainy Norwegian forest.