Working with POL, we set out to visualize the narratives hidden behind rows of data. The challenge was to celebrate the insight found in numbers by using the primary tool of the trade as our canvas. We decided to animate the entire campaign directly within Microsoft Excel, forcing the production to live entirely within the strict constraints of a spreadsheet grid.

Director and animator Ole Magnus Saxegård spent weeks on the technical execution, using mathematical formulas to generate movement across the cells without losing the recognizable look of the software. It was a process of trial and error to ensure the resolution was high enough to tell a story while remaining unmistakably "Excel." The resulting films were featured on social media and across large-scale digital displays at Gardermoen Airport, where a functional office tool was transformed into a unique visual language for PWC.