OBOS Nabohjelp

Ole Magnus Saxegård / James Martin

Ole Magnus Saxegård / James Martin

In collaboration with POL, Ole Magnus Saxegård and James Martin brought to life a series of visually striking animated films for the launch of the OBOS "Nabohjelp" app. The project centered on absurd situations where one might suddenly need a neighbor’s help—whether it’s borrowing a specific power tool or finding a last-minute dog sitter.

We leaned into the high-impact, short-form nature of these films, where the goal was to deliver a clear message with a punch in just a few seconds. By blending an edgy aesthetic with fast-paced humor, the campaign was designed to cut through the noise on social media and digital displays, ultimately winning Gold in the Moving Image category at Visuelt 2019.