McDonalds - Change for good

Martin Engh

Martin Engh

  • Client: McDonalds

    Agency: DDB

    Creatives: Joachim Haug, Joachim Bjørndahl

    Consultant: Helen Selberg Johansen

    Project Manager: Gro Marwold

    Director: Martin Engh

    Producer: Jakob Thommessen, Jannecke Møller

    DOP: Håvard Byrkjeland

    Focus Puller: Kristoffer Aamodt

    Grade: Julien Alary

    Set builder: Martin Gautron, Sjur Solheim

    Lighting Supervisor/Grip: Jarl Johnsen

    Compositing: Stardust v/ Otto Thorbjørnsen

    Music: Johannes Ringen

    Motion Control: Dennis Røller

    Post production: Uhørt v/ Malene Sandgrav, Andrew Higton,

    Sound: Uhørt v/ Svein-Ketil Bjøntegård

    Food Stylist: Monica B. Sjøli

Working with DDB, director Martin Engh skipped digital shortcuts and traditional food shots in favor of hand-crafted mechanical automata. We built bespoke, gear-driven wooden machines that played out miniature scenes around the food, capturing every movement live in-camera. The project earned a Gold at Visuelt, and lovely days in the studio spent tinkering with pulleys and wooden gears.

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