For the global launch of Jordan’s eco-friendly toothbrush, Change, we worked with TRY to position the product as both a sustainable choice and a modern lifestyle object. The brush is designed by well known norwegian designer Andreas Engesvik, and the visual language needed to match the product's high-end aesthetic. Director John Christian teamed up with Simen Musæus to build a series of abstract worlds where the product benefits were woven into the design rather than just listed.

The campaign was modular, yielding eight distinct films for social media. By focusing on the interaction between materials and movement, we highlighted the design details through a rhythmic study that eventually earned a Gold at Visuelt. It was a process of precision, ensuring that even the shortest clips felt like a natural extension of the larger launch story.