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Client: Infinitum
Agency: Pulse
Art director: Ole Andreas Finseth
Copy: Stian Taknes Eriksen
Project manager: Camilla Lusk
Consultant: Preben Øiamo
ADP:
Director: Martin Engh
Producer: Jakob Thommessen
Animation: Brikk
Animation producer: Sofia Bohman
Storyboard: Martin Engh, Emil Lundmark
Art Director: John Göransson
Layouts: John Göransson
Color blocking: Emil Lundmark
Painting:Johannes Edvardsson ,Simon Putz, Denis Bousygin
Lead animator: Redoad Syed
Animators: Redoad Syed, Ole Christian Løken
Adrian Hurtado, Wren Wright
Clean up: Matheus Pessoa ,Melek Hitch-Turkmen
Caro Borovich, José Luis Peraza
Music Supervision: Ohlogy
Composed by Bjarne Gustavsen
Produced and mixed by Nils Wingerei for Ohlogy
Performed by Arctic Philharmonic Orchestra,
recorded at Kysten Studios
CG: Stardust studios
Producer: Anette Gjertsen
To tackle the issue of littering, we worked with Pulse Agency to help realize their vision for a different kind of Christmas ad. Director Martin Engh leaned into a hand-drawn style reminiscent of Don Bluth, partnering with Brikk to handle the animation. The story shows how a single bottle can become a death trap for small animals, supported by Bjarne Gustavsen’s score, performed by the Arctic Philharmonic Orchestra.
The film reached over 9.5 million views and sparked discussions on platforms like X and Reddit. It was picked up by animation hubs like Cartoon Brew and Catsuka, and featured in AdAge.
Finding the right look etc etc
The score was composed by Bjarne Gustavsen and performed by The Arctic Philharmonic Orchestra in Tromsø.